Booking.com: The T20 pavilion – an ultimate cricket stay India

Booking.com, a travel agency, launched a campaign to create relevance for the upcoming ICC World Cup, leveraging India's love for cricket and the agency's position as one of the sponsors, and steer conversations around travel.

The Context

Booking.com was the Official Accommodation Partner of the ICC MEN'S T20 WORLD CUP 2021™.

Following a difficult year and a half, which saw ICC MEN'S T20 WORLD CUP 2020™ postponed, the T20 tournament gave everyone a moment in time to come together once again, unite, and celebrate their shared love for cricket, travel, and rivalry.

In the same way that travel does, cricket brings people together from all corners of the globe, giving opportunity to discover new destinations, cultures and peoples, while creating unforgettable memories.

As COVID-19 second wave drastically changed the travel plans for the year, for...

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