Booking.com is the world's leading brand for booking online accommodation reservations. Its mission is to make it easier for everyone to experience the world, which it accomplishes by staying committed to its values and providing excellent services to customers. In 2021, Booking.com introduced a new global sustainability flagship initiative called the Travel Sustainable badge, which is awarded to hotels and other accommodations implementing sustainable practices.
The brand sought to better publicize the introduction of this badge in Thailand in 2022 by going beyond the usual PR and communications channels and creating a real impact. The...