Book summary: Microtrends: surprising tales of the way we live today

In this article, Carlos Grande, of WARC Online, reviews Microtrends: surprising tales of the way we live today, by Mark J.

Book review: Microtrends: surprising tales of the way we live today

 Mark J. Penn with E. Kinney Zalesne, Penguin, 2008 (published in the US as Microtrends: the small forces behind tomorrow’s big changes)

Carlos GrandeWARC Online

Introduction

Mark Penn,...

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