Book Review of From Politics to Marketing: An Emotional Framework for Advertising

Raymond Pettit

A book review of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, by Drew Westen (Perseus Book Group, Philadelphia, PA, May 2008)

Book Review of From Politics to Marketing: An Emotional Framework for Advertising

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, by Drew Westen Perseus Book Group, Philadelphia, PA, May 2008, ISBN 978-1586485733, $15.95, 496...

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