Booby trap

Joe Mandese

Joe Mandese, in his regular review of U.S. ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband internet.

Media Ink

Booby trap

Joe MandeseAmericans often refer to television as the boob tube. The reference has nothing to do with the exposure of Janet Jackson's 'boob' live on national television during the Super Bowl halftimeshow. As big a deal as that was...

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