Joe Mandese, in his regular review of U.S. ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband internet.
Media Ink
Booby trap
Joe
MandeseAmericans often refer
to television as the
boob tube. The reference has nothing to
do with
the exposure of Janet Jackson's 'boob'
live on
national television during the Super Bowl
halftimeshow. As big a deal as that was...
