Bonjela - Making a mighty brand out of a minor irritation
Emma Moore and Alexander Robinson
This paper looks at how Bonjela, a leading brand in a relatively small healthcare category, is, through its advertising, growing into a stronger brand that is driving overall category growth.
| Agency: Cheetham Bell JWT and Reckitt Benckiser | Authors: Emma Moore and Alexander Robinson |
Bonjela
Making a mighty brand out of a minor irritation
INTRODUCTION
Mouth ulcers are a small but constant irritation that can consume a
disproportionate amount of your...
