Bond Club: Colorbond's data-driven B2B CRM

BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.

Campaign details

Brand: Colorbond Agency: Blueseed Digital


Colorbond leads the Vietnamese steel supply industry in terms of product quality and reputation and their ongoing B2B marketing objective is to connect with Vietnam's business leaders wh

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