Bond Club: Colorbond's data-driven B2B CRM

BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.

Campaign details

Brand: Colorbond Agency: Blueseed Digital

Strategy

Colorbond leads the Vietnamese steel supply industry in terms of product quality and reputation and their ongoing B2B marketing objective is to connect with Vietnam's business leaders wh

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