Bombay Sapphire: Supermarket

Bombay Sapphire, a distillery, launched a campaign in the UK to rally the target audience around the idea that creativity is essential.

Background

Creativity has been at the heart of Bombay Sapphire for over 30 years, with the brand championing creatives and supporting emerging artists all over the world. Its own distillery in Laverstoke is an architectural masterpiece created by one of the most imaginative architects, Thomas Heatherwick. The entire brand strategy is built around inspiring and enabling creativity in everyone. In the year that turned out to be devastating for the creative community, Bombay Sapphire wanted to show its support.

Strategy and Target Audience

Our strategy was born out of what was happening around us. In 2020, 90% of the world's...

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