Summary
In the world of creativity, collaboration can go a long way.
And Bombay Sapphire is a best-in-class example of using successful & effective partnerships to champion creativity in a time where it mattered most.
In 2020 and 2021, creativity was at its knees. Or rather, creativity was straight up canceled.
Museums were closed, galleries were closed, theaters were closed. In the UK, creative institutions weren't deemed 'essential.
Using a government loophole, and knowing supermarkets were deemed 'essential,' we decided to turn the Design Museum in London into a supermarket, which allowed the museum to be open.
We partnered with...