Boldly go – into The Matrix

The speed of technological change will have a rapid effect on marketing. Through digital recording, people’s behaviour can be understood much more accurately, and this will accelerate.

Boldly go into The Matrix

Mark SherringtonShoulders of Giants

This is a very personal view of where I think the digital age is taking marketing in the next ten years. No single view of the future is ever 'right'. However, a consensus of smart people, the...

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