Boldly go – into The Matrix

Mark Sherrington

The speed of technological change will have a rapid effect on marketing. Through digital recording, people’s behaviour can be understood much more accurately, and this will accelerate.

Boldly go into The Matrix

Mark SherringtonShoulders of Giants

This is a very personal view of where I think the digital age is taking marketing in the next ten years. No single view of the future is ever 'right'. However, a consensus of smart people, the wisdom of a wise crowd, is often fairly accurate.

What is unarguable is that if you look back, you can normally understand where the change came from, even if neither you nor the wise crowd could have predicted it 30 years ago.

Let us first use our memory go backwards, not forwards, to...

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