Bohan Advertising: Can a counter-intuitive agency model survive recession?

Geoffrey Precourt

This paper focuses on the Nashville agency Bohan and the sustainability through recession of its "brand village" model, which organises resources around individual clients rather than departments.

Bohan Advertising: can a counter-intuitive agency model survive recession?

Geoffrey PrecourtWARC Online

In time, the job cutbacks will become the stuff of legend. Today, they just hurt. Interpublic and Omnicom: 5 percent, across the board. WPP's Ogilvy...

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