Bohan Advertising: Can a counter-intuitive agency model survive recession?

This paper focuses on the Nashville agency Bohan and the sustainability through recession of its "brand village" model, which organises resources around individual clients rather than departments.

Bohan Advertising: can a counter-intuitive agency model survive recession?

Geoffrey PrecourtWARC Online

In time, the job cutbacks will become the stuff of legend. Today, they just hurt. Interpublic and Omnicom: 5 percent, across the board. WPP's Ogilvy & Mather/North America: 10 percent. Leo Burnett: 4 per cent. Crispin Porter & Bogusky, seemingly everybody's choice for awards: a chilling 6 percent.

It would seem time to return to basics. But a small agency has chosen the toughest economic environment to reinvent itself. And it's done so with a top-heavy model that, at first, seems to fly in...

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