Bodyform: No blood should hold us back

This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, exercise and menstrual blood.

Bodyform: No blood should hold us back

Rebecca Fleming

Campaign details

Brand: Bodyform Brand owner: SCA Lead agency: AMV BBDO Country: United Kingdom Channels used: Content marketing, online display, online video, social media, websites & microsites, word of mouth, advocacy Up to £500k

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