Campaign details
Brand: Libresse (femcare) Brand owner: Essity Entrant company: AMV BBDOIdea creation: Abbott Mead Vickers BBDO London Market: Europe (general region) Sector: Feminine hygiene Media channels: Social media, Online display, Television & Connected TV, Word of mouth, Influencers, KOLs, Video on demand Budget: 10 - 20 million
Executive summary
After dropping a big red bomb in 2017 and changing the category for good with Bloodnormal, Viva La Vulva and Wombstories, Libresse’s latest campaign showed how shedding a light on women+’s experiences at night...