Bodyform/Libresse/Libra: It's Normal. Period.

Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.

Selected creative: Bodyform/Libresse/Libra – It's Normal. Period.

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Credits

Media agency: OMD MelbourneManaging Director: Antonia GlezakosHead of Product & Planning: Penny ShellAccount Director:Valerie Murphy...

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