Bodyform/Libresse/Libra: It's Normal. Period.

Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.

Selected creative: Bodyform/Libresse/Libra – It's Normal. Period.

Read the full campaign case study

Credits

Media agency: OMD MelbourneManaging Director: Antonia GlezakosHead of Product & Planning: Penny ShellAccount Director:Valerie Murphy...