Bodyform/Libresse: #bloodnormal

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.

Campaign details

Advertiser: Essity Brand: Bodyform/Libresse Agency: AMV BBDO London Country: Global


"This is what happens when whores and pimps become marketers."

This is the story of what happens when you decide to break toxic taboos related to your category when everyone has been too scared or oblivious to even touch on them.

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