boAt: The unheard break

boAt, an electronics brand, generated impressions in India by removing advertising on India’s top music streaming platform.

Campaign details

Brand: boAtAgency: Digitas IndiaRegion: APAC

Campaign video

Strategy

Objective

boAt is a leader in the audio wearables category in India. As a brand with 39.3% share and 4.3 million shipments (Q4 2021) it wanted to cement its leadership in...

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