BNY Mellon: Podfast

BNY Mellon, a US bank, ran a targeted campaign focused on financial professionals to build brand equity including familiarity, favorability and consideration.

Campaign video: BNY Mellon – Podfast

Credits

Media agency: Havas Media New YorkAccount Executive: Donna AmoreAccount Supervisor: Quinn LevinAssociate Creative Director: Jess DavisChief Creative Officer: Dan LuceyChief Executive Officer: Laura ManessCreative Director: Akos Papp / Kevin Kearse / Matt DeCoste / Nick ElliotExecutive Creative Director: Pete GosselinGlobal Executive Creative Director: Izzy GarberGroup Creative Director: Jay HuntJunior Producer: Lauren DabskiManaging Director: Elena GrasmannPresident and Chief Strategy Officer:Tim Maleeny...

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