BNY Mellon: Podfast

BNY Mellon, a US bank, ran a targeted campaign focused on financial professionals to build brand equity including familiarity, favorability and consideration.

Campaign video: BNY Mellon – Podfast

Credits

Media agency: Havas Media New YorkAccount Executive: Donna AmoreAccount Supervisor: Quinn LevinAssociate Creative Director: Jess DavisChief Creative Officer: Dan LuceyChief Executive Officer: Laura ManessCreative Director:...