BMW: What's in the Hercules?

In a time of increasing gas prices and automotive import surcharges, BMW needed to create excitement for its new MINI R56.

BMW: What's in the Hercules?

BBDO/Proximity Malaysia


Category: AutomotiveCountry where program ran: MalaysiaDate program started/ended: March 2007

Product Description: The MINI R53/R52/R50 models have been making a big impression on Malaysian roads. It was the ultimate "cool factor" car to be seen driving. Unfortunately, demand in the niche prestige automobile sector in Malaysia has softened considerably in the recent year due to rising interest rates, increasing fuel prices and the Asian Free Trade Agreement's hefty price tag on imported models.

Advertiser/Client Name: BMW Malaysia Sd. BhdMedia Channels: DirectMailWebsite:...

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