BMW: Nothing But Sheer Joy

Car manufacturer BMW stood out during Lunar New Year in China with a digital, cinema and OTT campaign that combined the Year of the Tiger with BMW's Chinese name of Precious Horse.

Campaign video: BMW – Nothing But Sheer Joy

Read the full campaign case study

Selected creative: BMW – Nothing But Sheer Joy


Creative Agency: Juice Beijing / TBWA\Bolt Shanghai Account Team: Eric Chen / Leo Hao / Vivienne Lin Creative Team: Amour Xiang / Cook Xu / Doris Chen / Han Gao / Kerwin Fan / Miaoxin Yang / Mo Chen Operation Team: CY Chen Production Team: Alexander Kang / Alice Wu / Christine Chen Strategy Team:Pires Guo...

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