BMW: Mest Edildi Onaylandı BMW iX3

BMW Turkey, a luxury vehicle company, improved brand awareness during the BMW iX3 launch via celebrity commercials and customised digital advertisements.

Campaign Details

Brand: BMW TürkiyeAgency: HYPERegion: EMEA

Campaign video

Strategy

Objective

As part of a new model launch for the BMW iX3, our main strategic objective was to create as much brand awareness as possible and we used three main phases (pre-communication,...

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