BMW: IconicSounds electric

BMW, an automobile brand, redefined consumers’ perceptions of electric vehicles (EVs) in terms of sound and generated excitement around EVs of the future.

Campaign details

Brand: BMWAgency: Mirrored Media

Campaign Summary

"Sound defines personality. It adds emotion and depth to a character" - Hans Zimmer

Electric vehicles tend to be synonymous with silence and sterility, but BMW's IconicSounds Electric redefined...