BMW Group Ireland - The Other MINI (Ireland)

MINI has traditionally been viewed as a feminine car. One key objective was to add a more masculine feel and tone to the MINI brand.

BMW Group Ireland – The Other MINI (Ireland)

Agency name: McConnells Fusion Client name: BMW GROUP IRELAND Category: Integrated communication

BACKGROUND

MINI has been successfully building its client base in Ireland for the past few years. The launch of...

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