BMW Films - 'The Hire'
Rob White, Adrian Ho and Lachlan Badenoch
At a time of falling TV ratings, lost generations of audiences, and the rise of ad-skipping personal video recorders, BMW's Internet Film series - 'The Hire' - represented a bold step for a marketer into the world of branded entertainment.
| Agency: Fallon | Authors: Rob White, Adrian Ho and Lachlan Badenoch |
BMW Films The Hire
Film it and they will come: how Internet films acted like a magnet for BMW prospects and set a new economic standard for marketing efficiency.
1. INTRODUCTION
The sky is falling....
