BMW Films - 'The Hire'

At a time of falling TV ratings, lost generations of audiences, and the rise of ad-skipping personal video recorders, BMW's Internet Film series - 'The Hire' - represented a bold step for a marketer into the world of branded entertainment.
Agency: FallonAuthors: Rob White, Adrian Ho and Lachlan Badenoch

BMW Films The Hire

Film it and they will come: how Internet films acted like a magnet for BMW prospects and set a new economic standard for marketing efficiency.

1. INTRODUCTION

The sky is falling....