BMW China: The Prop Car - Reframing China’s electric vehicle conversation with BMW IX3

Car brand, BMW, increased sales of its iX3 electric vehicle in China with a campaign highlighting the brand's car-making know-how.

Campaign details

Brand: BMW Brand owner: BMW Entrant company: TBWA\Juice ChinaIdea creation: TBWA/Juice Beijing Market: Greater China Sector: Eco, hybrid, electric cars Media channels: Mobile & appsBudget: 3 - 5 million

Executive summary

The all-electric BMW iX3...

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