BMW China: Nothing But Sheer Joy - BMW 2022 Lunar New Year Campaign

Car manufacturer BMW stood out during Lunar New Year in China with a digital, cinema and OTT campaign that combined the Year of the Tiger with BMW's Chinese name of Precious Horse.

Campaign details

Brand: BMW Brand owner: BMW Entrant company: TBWA\Juice ChinaIdea creation: TBWA/Shanghai Market: Greater China Sector: Luxury automotive Media channels: Word of mouth, Influencers, KOLs, Social media, Cinema, Merchandise & free gifts Budget:3...

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