BMW - The BMW Ultimate Drive for the Susan G. Komen Breast Cancer Foundation

Since 1997, the BMW Ultimate Drive® for the Susan G. Komen Foundation has raised $9 million for breast cancer research, education, screening and community outreach programs, and is one of the most high-profile and successful corporate social responsibility (CSR) programmes in the U.S.

BMW – The BMW Ultimate Drive for the Susan G. Komen Breast Cancer Foundation

INTRODUCTION

Cause-marketing is the fastest growing segment of the sponsorship industry in the United States of America (U.S.A). According to industry sources, corporations...

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