BMO: Gear Up

Maryse Sauvé

Financial services organisation BMO developed a carefully targeted multimedia campaign on a limited budget, to boost affinity while breaking down the barriers to playing soccer for underprivileged children in Canada.

Campaign details

Brand: BMO Brand owner: Bank of Montreal Entrant company: Bank of MontrealIdea creation: FCB Montreal Market: Canada Sector: Banks Media channels: Television & Connected TV, Outdoor, Out-of-home, Online display, Online video, Websites & microsites, Events & experiential Budget: Up to 500k

Executive summary

Financial services organization BMO has been a major partner of the CF Montreal soccer team since 2012. Through its sponsorship platform, FanFini, BMO positions itself as more than a sponsor. BMO is a passionate and active member of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands