BMO: Gear Up

Maryse Sauvé

Financial services organisation BMO developed a carefully targeted multimedia campaign on a limited budget, to boost affinity while breaking down the barriers to playing soccer for underprivileged children in Canada.

Campaign details

Brand: BMO Brand owner: Bank of Montreal Entrant company: Bank of MontrealIdea creation: FCB Montreal Market: Canada Sector: Banks Media channels:Television & Connected TV, Outdoor, Out-of-home, Online display, Online video, Websites & microsites,...

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