BMO Financial Group: Equity through Education 2021 - Reaching Higher through Higher Education

Jane Marquart

BMO Capital Markets, a full-service financial services provider, developed attention-grabbing thought leadership content to boost awareness and generate interest in its long-standing charitable initiative in North America.

Campaign details

Brand: BMO Brand owner: BMO Financial Group Entrant company: BMOMarket: North America (general region) Sector: Investment Media channels: Events & experiential, Online display, Social media, Websites & microsites, Online video, Public relations Budget: Up to 500k

Executive summary

Our objective was to create awareness of full-service financial services provider BMO’s Equity Through Education (ETE) initiative and highlight the 17th year of the charitable giving program, demonstrating BMO’s purpose to ‘boldly grow the good in business and life’. This program also supports BMO’s bold commitment...

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