BMO (Bank of Montreal): BMO eclipse Visa Infinite Card launch – Flipping the script for millennials

Bank of Montreal, a Canadian banking institution, developed a high impact campaign that launched a new banking innovation that would specifically reach millennials.

Campaign details

Brand: BMO (Bank of Montreal)Brand owner: Bank of MontrealEntrant company: UM TorontoIdea creation: UM Toronto / FCB TorontoMedia: UM Canada, Reprise Media, TorontoMarket: CanadaSector: Credit cards & loansMedia channels:Content marketing,...