BMO (Bank of Montreal): BMO eclipse Visa Infinite Card launch – Flipping the script for millennials

Bank of Montreal, a Canadian banking institution, developed a high impact campaign that launched a new banking innovation that would specifically reach millennials.

Credit cards & loans
Canada
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: BMO (Bank of Montreal)Brand owner: Bank of MontrealEntrant company: UM TorontoIdea creation: UM Toronto / FCB TorontoMedia: UM Canada, Reprise Media, TorontoMarket: CanadaSector: Credit cards & loansMedia channels:Content marketing,...

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