BMF: Find Your Perfect Match

BMF wanted to gain an advantage over other agencies for the best interns. To entice students, it sent a mailing before the selection process using the theme of Russian mail-order brides.

BMF: Find Your Perfect Match



Category: Business and Consumer ServicesCountry where program ran: AustraliaDate program started/ended: October 2009

Product Description: BMF is an advertising agency looking to find the best up and coming people in the industry.

Advertiser/Client Name: BMFMedia Channels: Direct Mail


Marketplace Challenge:

Each year the Australian Federation of Australian runs an account management school that gives students the opportunity to work in advertising agencies as part of their graduate training. During the course students select which advertising agency they would like to do their...

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