Bluetooth early adopters – findings and understanding in Latin America
Richardson NelsonMotorola, Brazil
Paula SoriaIbope Solution Ltda, Brazil
INTRODUCING BLUETOOTH IN LATIN AMERICA
“More freedom ... less wires”
The Latin America Bluetooth...
Bluetooth early adopters - findings and understanding in Latin America
This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it can be introduced as new lifestyle.
