Blueair: The pollution alert system

Blueair, an air purifier brand, launched a campaign in India to tackle air pollution in New Delhi.

Campaign details

Brand: BlueairBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Home appliancesMedia channels: Mobile & apps, Online display, Websites & micrositesBudget: Up to 500k

Executive summary

Air pollution is a leading...