Blueair: The Indoor Pollution Alert System Blueair, an air purifier brand, created a digital mobile-first campaign based around an indoor Pollution Alert System to launch its brand in the New Delhi market in India. Home appliances India Campaign video: Blueair – The Indoor Pollution Alert SystemRead the full campaign case studySelected creative: Blueair – The Indoor Pollution Alert SystemCreditsMedia agency: Mindshare MumbaiContributor:Anupama Basu...