Blue Light Card: 'Here for you' campaign

Blue Light Card, a discount service for emergency and key workers, increased its membership in the UK with an OOH and TV campaign.

Summary

This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

Blue Light Card was set up to let brands thank those who face challenging situations every day....