blu: #bluBisaGitu pre-roll

blu, a digital bank, launched a campaign in Indonesia to become top three in top-of-mind of digital banking and activate more than 40% of active users.

Campaign details

Brand: bluAgency: PT. Rayu Hati Anak BangsaRegion: APAC

Strategy

Objective

blu by BCA Digital is a new digital bank affiliated with Bank Central Asia (BCA Group), one of the most popular and reliable banks in Indonesia. During its first year of launch, blu has successfully positioned itself as a financial sidekick for the Indonesian youth that's merging seamlessly with their lifestyle. Besides, blu is also actively encouraging them to start making small steps to achieve bigger dreams.

During the process of achieving life goals and dreams, we found an interesting insight - our...

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