Bloggers' Motivations and Behaviors: A Model
Chun-Yao HuangNational Taiwan UniversityYong-Zheng ShenYuan Ze UniversityHong-Xiang LinOvisLink CorporationShin-Shin ChangNational Taiwan University-
INTRODUCTION
Blogs have been making more and more fanfare in the business press, partly owing to the exponential growth of the blogsphere, and partly owing to the threat as well as opportunities that blogs bring forth to various media-related industries. According to Technorati,...