Bloggers as research partners

Market research must capitalise on the fact that people are using new technology to share their opinions online without restriction.

Bloggers as research partners

Nick BuckleyNew Social Media, GfK NOP, United Kingdom

Josephine Hansom and Alison PalmerGfK NOP Social Research, United Kingdom


Online participation by the general public is a relatively new phenomenon. Functionality that allows users to publish, interact and communicate with others has become commonplace, negating the need to understand, create or manipulate the technology involved.

This paper will make a number of observations about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. In 2007, Mintel reported that 15% of adults...

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