Blog mining - quantifying qualitative research

Pravin Shekar

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.

User generated content & participation
Hotels
Digital media research
Online panels & communities
Strategy

Blog mining – quantifying qualitative research

Pravin ShekarDexterity KPO Services, India

THE WHAT, WHEN, WHERE, WHO AND HOW OF BLOGGING

Five million in 2004, 50 million in 2005 and expected to cross 100 million soon...I wish that was my company's...

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