Blockchain and cryptocurrency sponsorships: Emergence and impact in sports

Investigates commercial partnerships between sports properties and crypto players.
  • Analysis between December 2021 and January 2022 shows that crypto sponsorships experienced a 900% growth across the world’s top-flight competitions.
  • There are a growing number of crypto deals in North American and European sports properties, with Socios.com leading in the US and eToro dominating European deals.
  • Relationships with players in the crypto market can be beneficial for sports properties, who receive revenue from sponsorships and an innovative, modern image, as well as for crypto players themselves, who gain access to large fanbases and acceptance within them.
  • Crypto sponsorships will continue to grow and blockchain solutions will be incorporated into, for...

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