Blockbuster: Until the Bitter End

Blockbuster, a multimedia brand, launched a commercial on VHS during the Super Bowl at the last standing mom-and-pop store in the US to remind people it was still open for business, activate its die-hard audience of cinema buffs who might attend the store and generate awareness.

Campaign video: Blockbuster – Until the Bitter End

Selected creative: Blockbuster – Until the Bitter End


Media Agency: Atlantic New York Business Management: Suzanne Barbosa Creative: AO Baker / Daniel Greener / Elizabeth Cala / Jessica Morford / Joao Coutinho / Marco Pupo Production: Francisco De Deus / Greg Jenkins Strategy:Gabriela Conci...

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