Bliblimart: Taking grocery shopping from bricks to clicks

Nur Purbasari

Bliblimart, the e-commerce grocery store, utilised m-Select technology to give consumers a snapshot of its online grocery store in Indonesia.

Campaign details

Brand: BliblimartBrand owner: BlibliLead agency: WavemakerContributing agency: Ad ColonyCountry: IndonesiaIndustries: Supermarkets & grocery storesMedia channels: Mobile & apps, Online videoBudget: Up to 500k

Executive summary

The campaign was aired nationwide in Sep 9 -21 2020 in response to Covid-19 outbreak changing lifestyle. It run across mobile apps within Ad Colony network. This was the first time for Blibli which is amongst the top 5 ecommerce platforms in Indonesia thru its grocery shopping service Bliblimart, used shoppable mobile ad solution which did not only...

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