Blibli: Strengthening brand's unique value using karaoke ad units

Blibli, an e-commerce firm, launched a campaign in Indonesia to increase consideration among Gen Z and Y, and increase brand loyalty and consumer satisfaction.

Campaign details

Brand: BlibliAgency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

Every e-commerce firm seeks to attract customers' attention with promotions, discounts, free delivery, and so on, since competition in the ecommerce industry is fierce....

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