Blibli: AI visual search banners let people buy what they see

Blibli, an e-commerce platform, launched a campaign in Indonesia to improve the product discovery and search experience, provide features that emphasized the significance of the shopping experience and contribute to brand loyalty and customer satisfaction.

Campaign details

Brand: BlibliAgency: WavemakerRegion: APAC

Strategy

Objective

Every e-commerce platform seeks to attract customers' attention with promotions, discounts, free delivery, and so on, since competition in the e-commerce industry is fierce. As a result, the consideration of customers is often influenced by the size of the promotion.

Blibli endeavors to provide features to its customers that emphasize the significance of the shopping experience, which is Blibli's basic value. It also contributes to brand loyalty and customer satisfaction. Through this campaign, Blibli wanted to make the product discovery and search experience faster and more accurate....

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