In recent years, a design trend has emerged that has seen the paring back of brand logos, a reductionist approach to logos, and in many ways, brands, where elements of a brand or logo have been removed. Many logos have had certain features, depth and...
Blands, the oversimplification of logos and branding
While distinctive brand assets are recognised as key to effective branding, recent design trends are resulting in the oversimplification of logos (and brand worlds).
