Blacks Leisure Group: December Deals

The Leaflet Company took a Gold at the 2010 DMA Awards with this campaign for Millets, part of the Blacks Leisure Group.

Blacks Leisure Group: December Deals



"The brave decision to use the door drop format as the main plank in a recovery programme, and the use of all creative techniques to drive customers into the store, was rewarded with excellent results."

Marc Michaels, COI


Cameron March

Helen Sawyer

Laura Hatton

Sophie Williams

CLIENT • Blacks Leisure Group

WHAT IS WONDERFUL ABOUT THIS WORK?• A leaflet relaunched Millets after a turbulent trading period. We were highly successful at leveraging sales from competitors, resulting in a 20% net increase in sales and 21% net...

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