Blackmores executive B stress formula campaign

1999-2000 campaign for Blackmore's Executive B Stress Formula (Exec B). Objective: to take Blackmores' Stress Formula from a niche product to a brand with appeal to a broader market, gaining new customers.

Blackmores Executive B Stress Formular campaign

How do you relieve the nation's stress with less than $1 million?

Authors: Julia Taylor Bigg, Martin Rippon Agency: Brown Melhuish Fishlock

Objectives: To take Blackmores' Stress Formular from...