Black & Decker: Serious Tools For Serious Projects campaign

"Black & Decker virtually stumbled across the opportunity in mid-priced tools in the summer of 1991," wrote Susan Caminiti in Fortune magazine.

Black & Decker: Serious Tools For Serious Projects campaign

Judson Knight

Overview

"Black & Decker virtually stumbled across the opportunity in mid-priced tools in the summer of 1991," wrote Susan Caminiti in Fortunemagazine. At...