Black & Abroad: The Black Elevation Map

Black & Abroad, a US travel brand, launched an international campaign to build its domestic travel credentials, stimulate interest in Black-centred domestic travel and create a cultural counterpoint to Black pain narratives.

Campaign video: Black & Abroad – The Black Elevation Map

Read the full campaign case study

Selected creative: Black & Abroad – The Black Elevation Map

Credits

Agency: Performance Art Toronto / Initiative TorontoAnalytics: Abdul Dau / Anil Iqbal / Shaista MeghjiClient Services: Jon Rae / Jordan Dinning / Ricky GunawanConsultant: Gigi BasantaCreative:Benson Ngo / Colin Craig / Emily Plewes / Hemal Dhanjee / Ian Mackenzie / Jasmine Mans / Joe Szabo / Leon Mullings / Nzegwhua Anderson / Paula Purdon / Pedro Izzo / Sharon Nelson-Bailey / Tobi Adebowale...

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