Björklöven: #FillTheArena

Björklöven, a Swedish ice hockey club, sold over 30,000 tickets to allow fans to virtually attend a match that had to be played in empty arenas due to the COVID-19 pandemic.

Short Summary

Background:After decades of adversity, Swedish ice hockey club Björklöven had battled to the final in Sweden's second highest league. But then the Coronavirus pandemic struck and the final series had to be played without fans in empty arenas....