BitLove: Powerful Beauty

Slimming is always a hot topic in the medical beauty industry: Conventional equipment and technological innovation propaganda focuses on conveying scientific and technological principles, which is difficult to really impress the purchasing merchants.

Case details

Brand: BTL

Brand owner: BitLove BTL

Main agency: Ogilvy & Mather Taiwan

Major agency holding group: WPP

Launched in: Taiwan

Industry: Medical beauty equipment

Media channels:

Budget: 3-4 million

Case Summary

Slimming is always a hot topic in the medical beauty industry. Various equipments are constantly updated, which makes medical beauty clinics carefully calculate and pursue profits. After all, if the equipment that costs millions of dollars is not attractive enough, they will not buy it casually. This is a successful case about how to package new medical beauty technology,...

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